To launch your business digitally can be a very tricky task. First things first, you have to determine what product or service you want to sell, set your brand identity, and be ready to work a full 7 days on your online existence. In this article we will guide you through your 7-days experience to launch your business digitally.
DAY 01: Plan your digital existence:
Set what you want to achieve for the first 3 months, set to which type of people you want to sell your product/service, highlight your advantages, and how they will get benefits from the brand.
Once you did your research on those, you should be able to decide on which digital marketing platform you’ll be approaching your target audience.
To succeed at this point you need to set your business and your digital marketing goals correctly.
DAY 02: Create content
On day 2 you will be focusing on preparing content for your digital platforms. To do that, set your content directions on your chosen platform(s), create your first 10 written content pieces for social media, and create your first blog post for your website.
Create your first 10 written content pieces for social media:
Find out what your audience questions throughout social media platforms and answer them with your content. This way you can be sure that your content will be useful for them.
While preparing your social media content directions, keep in mind what your competitors are doing and how they’re targeting your audience on different platforms. Also consider what type of content they’re posting and learn how to utilize that when you launch your business digitally.
Prepare content for your website and your first blog:
Start with your website content: First, build a simple “about us” document and use content you post as about and bio. Then, use data you’ve collected from your audience research and competition analysis. Lastly, create a ‘home’ document including your main competitive advantages, the needs you fulfill, your audience, and your business brief.
Now create your first blog post, let it be about the “Top 10 questions in [YOUR INDUSTRY]”. Use social media content you created earlier in day 2; each social media post goes to a separate paragraph under a sub-headings in your blog. You can also use “Rankmath” to optimize your blog post.
Day 03: Website and start video marketing
Create your website using a simple editor (ex. Google sites), buy a domain if you need it for your website, and use the content you prepared yesterday for the website. Use a lead capturing methodology which consists of two parts:
- Opt-in form: a way to collect contacts which can be obtained by creating a google form then adding it simply to your google site
- Lead magnet: which is the reason why people would give you their contacts. Be ready to offer some free (samples, demo or consultation).
For your video marketing, start simply by converting your written content into short videos. This way you don’t need to come with new ideas, instead you just need to shoot them!
DAY 04: Prepare your visuals and post your content:
To launch your business digitally today, you need to be a very visually appealing brand. To achieve that; prepare your social media graphical assets and templates. It’s better to create your graphic designs using a simple tool (ex. Canva) and don’t be too creative; you still have many tasks to complete.
Next step is videos, edit your short videos using a simple tool (ex. YouCut – TikTok), then post them directly to relevant platforms (ex. Youtube shorts – TikTok – Facebook Reels – Instagram Reels).
Day 05: Grow your online presence
“Your business digitally launched” Congrats! Now benefit from all free (and semi-free) techniques of digital growth; such as: investing in digital partnerships by cross posting for example, getting mentions from supporting businesses, giving away gifts for exposure through influencers or competitions, and surely getting support from family and friends to the maximum extent. Now is the time to be as creative as you can.
Day 06: Start advertising
This part is the trickiest part of launching your business digitally. First thing to utilize your new website, create an effective google ads campaign. Use a simple campaign with suitable budget, choose very specific transactional keywords, limit cost per click, and do not ever pause the ad.
To launch your business digitally as an advertising business on social media; spend on the potential revenue resources by creating a campaign for each type of audience you target, stick to simple ad copy formula (Audience and need 🡪 Competitive advantage 🡪 call to action), then decide which metrics you should monitor. Tip: choose the metrics that will affect your business goals and nothing else.
Day 07: Get a professional feedback
Finally, find a free consultation as you’ve achieved a very complicated goal and start developing based on the areas of development you explored with your expert. Know that the first week is just a start and you need very detailed feedback to build on from that point.
Last thing, to launch your business digitally is proven to be a tough task, we have explored a simplified 7 days methodology to do so, BUT it will not be enough for you to expand and grow. You will still need professional help to reach your full potential.
You can always ask for advice and we would love to help you find ways to grow your business digitally
Download the 7 days guide “How to launch your business digitally in 7 days” as PDF: